Defined the creative direction for Universal Technical Institute, shaping a cohesive brand system across color, typography, and graphic elements. Led photo and video to ensure the work felt real and consistent, then extended that vision across digital touchpoints to deliver a seamless brand experience from first impression through graduation.

Pour yourself a festive beverage, fire up the turntable, and jump into Volcom’s holiday hits, featuring the finest threads we have to offer. A concept-driven direct mailer, designed to translate Volcom’s voice into a tactile, high-impact piece.

Led creative and photography direction for UTI course catalogs, turning them into a more engaging, design-forward experience. Built a consistent visual language with bold layouts and real, authentic imagery that elevates the brand while clearly showcasing programs. Designed to function as more than a catalog, a key piece in how prospective students understand and connect with the school.

The holiday gift guide provided access to exclusive collections, the latest products and promotions for the holiday season. It also leveraged bloggers and brand advocates to provide a curated selection of holiday must-haves. The experience was optimized for desktop and mobile.

We set out to modernize the campus brand by stripping it back and making it bolder, louder, and more intentional. The shift leaned into large scale photography and confident typography, supported by a restrained black and white palette with subtle monochromatic overlays to bring depth without distraction.

At the core was a unified design system that brought consistency across every touchpoint, creating a clearer and more cohesive visual language. The result is a brand presence that feels elevated and purposeful, strengthening recognition while creating a more immersive and refined experience for students, faculty, and visitors across campus.

Built to connect with a new generation of students, these concepts elevate the conversation beyond skills training to focus on purpose, individuality, and lifestyle outcomes. Each direction was designed to resonate with different motivations while reinforcing a consistent brand voice rooted in confidence and clarity. The work spans concept development, messaging frameworks, and visual direction, with each campaign built to be both distinct and scalable.

Creative direction and design for the Bold Men ministry rebrand, built to be loud, direct, and unapologetic. The system established a strong visual identity across every touchpoint, including art direction, promotional media, social content, stage environments, and apparel.

Every piece carried the same energy: bold typography, high contrast visuals, and a no compromise tone designed to demand attention and reinforce the message.

Led creative direction for photo and video campaigns focused on capturing authentic students and instructors in real world moments. The work highlighted hands on training, expansive lab environments, meaningful student and faculty relationships, and the everyday energy of campus life.

Each campaign was built to feel honest and unforced, showcasing real experiences that reflect the culture, connection, and momentum happening across campus.

The PacSun loyalty app was designed to manage your myGSOM points, rewards, and activity in one streamlined experience. Built for both mobile and desktop, the platform was optimized to feel consistent and intuitive across every device, making it easy for users to stay connected to their rewards wherever they are.

The experience focused on clarity and usability, simplifying how members track progress, redeem rewards, and engage with the program while maintaining a seamless connection between app store functionality and responsive web performance.

Provided creative direction and developed a modular design system for a fleet of promotional vehicles. Photo panels could be swapped out easily, making it simple to customize for different programs or regional trends. This flexibility created a versatile fleet that adapted to specific marketing needs and audiences.

For the Tech Trade Expo at Universal Technical Institute, our team provided innovative creative direction and design services to elevate the event's visual identity. The project involved crafting a unique and engaging brand for the expo, as well as developing a range of media assets to promote the event. By leveraging our expertise in design and creative direction, we helped to create a memorable and impactful experience for attendees and participants of the Tech Trade Expo, showcasing the latest technologies and innovations in the field.

Apparel graphic design across multiple brands, focused on building cohesive and expressive visual systems for wearable merchandise. The work included trend forecasting, creative direction, and design development to create graphics that felt current, intentional, and aligned with each brand’s identity.

Each piece was designed to extend the visual language beyond traditional branding, turning apparel into a platform for storytelling, culture, and connection.

Creative direction and design for a series of album releases, shaping cohesive visual worlds across each project. The work included art direction, digital release assets, social content, photography direction, and apparel design.

Each release was built as a complete visual system, designed to extend beyond the music itself and create a consistent identity across digital platforms, physical merchandise, and promotional touchpoints.

Brand shop features on PacSun.com designed to highlight new and upcoming product drops through curated storytelling and visual direction. Each feature combines custom photography with current design trends to create a focused, editorial experience around individual brands.

The result positions PacSun not just as a retailer, but as a destination for discovery, shaping how products are presented, explored, and experienced online.

Creative direction for a large scale Easter campaign spanning print, digital, physical environments, and stage design. The goal was to create a unified experience across every touchpoint, from promotional materials and social content to on site signage and immersive stage environments.

Each element was designed as part of a larger system, building a cohesive visual language that carried consistently across platforms and physical spaces. The result was a fully integrated campaign that reinforced the message with clarity, continuity, and impact.

Follow the official start of summer and the longest day of the year with the first annual Golden State of Mind Day. From sunrise in Puerto Rico to sunset in Hawaii, we took to 20 cities throughout the nation spreading the Golden State of Mind (concept, message, vision) one hour at a time.

Omni channel creative direction for the launch of the Refocus guide for Cityline Church. The activation spanned digital, print, social, app, web, downloadable content, email marketing, and video, creating a fully integrated campaign experience across every platform.

The work focused on building a cohesive system that connected all touchpoints into a single unified launch, ensuring consistency in messaging, design, and experience from first impression to final engagement.

Creative direction, design, and marketing rollout for a multi week teaching series spanning digital, social, and in person environments. Each campaign was built as an omni channel system, designed to carry a consistent message across every touchpoint while adapting to the context of each platform.

The work focused on creating a unified visual and strategic direction that connected weekend environments, promotional efforts, and digital engagement into a cohesive series experience across multiple campaigns.

Creative direction for a Nike and PacSun collaboration supporting the launch of a new product. The campaign focused on large scale product photography, emphasizing detail, form, and key features to create a bold and focused visual system.

Creative and art direction for flat lay and studio product photography across multiple campaigns. Led the visual approach, defining composition, styling direction, and overall presentation to ensure consistency, clarity, and a cohesive product language across all executions.

Design and execution of a responsive product landing page for Volcom Stone Made, translating a highly technical product story into a clean, structured digital experience. Focused on layout, visual hierarchy, and mobile optimization to ensure clarity and performance across devices.

The page was designed to highlight product innovation and material technology through a minimal, intentional interface that balanced storytelling with usability.

Large scale mural and environmental signage design for the launch of the new auditorium at the Mesa campus of Generation Church. The work combined wayfinding with bold, site specific visual design to shape how people move through and experience the space.

Designed to integrate directly into the architecture, the system of murals and directional elements helped define the atmosphere of the auditorium while guiding navigation and reinforcing the identity of the environment.

Event creative direction and execution across multiple platforms including, environments, signage, social, video and apparel. The creative direction aligns with overall branding but tells a unique story that aligns with the spirit of the event.

Digital design for Volcom.com focused on promoting key sales moments and highlighting upcoming trends. Built using custom photography and contemporary typography, the marquees were designed to deliver clear messaging and strong calls to action within a fast moving ecommerce environment.

Each execution balanced visual impact with clarity, ensuring the content felt timely, direct, and aligned with the brand’s digital presence.

Mobile optimized email design for promotional campaigns, product education, and seasonal storytelling. Each email combined custom photography with contemporary typography to deliver clear messaging and strong calls to action within a fast paced inbox environment.

Designed with a mobile first approach, the emails balanced visual impact and readability to drive engagement while communicating key sales moments and emerging trends.