For this project, I provided creative and photography direction for the 2023 UTI Course Catalog, creating a visually striking and engaging layout that resonated with potential students. The project involved establishing a consistent visual language that effectively communicated the course offerings and unique selling points of UTI, while elevating the brand. This creative direction played a crucial role in attracting prospective students and transforming the catalog into a powerful marketing tool.

Creative direction and design of the of the Bold Men’s ministry rebrand. The project included: Art direction, promotional media, social components, stage and apparel design.

-Branding

In an effort to elevate and modernize the brand, the team pivoted and redefined our approach to branding on campus. We transitioned to using large, impactful photography and bold type, and enhanced the design's elegance with black and white photography paired with monochromatic color overlays. The design system we implemented ensured greater consistency and coherence across all branding materials, creating a unified and professional look. This refreshed approach not only elevated the visual appeal of our brand but also enriched the overall user experience for students, faculty, and campus visitors.

Pour yourself a festive beverage, fire up the turntable and jump into Volcom's holiday hits, featuring the finest threads we have to offer.

-Direct Mailer Design

In this project, I took on the role of providing creative direction and developing a design system for a fleet of promotional vehicles. The system is modular in nature, allowing for photo panels to be easily swapped out. This feature enabled customization for various programs or regional trends, ensuring that the vehicles could be tailored to specific marketing needs or target demographics. The flexibility and adaptability of the design system were key components in creating an effective and versatile fleet of promotional vehicles.

For the Tech Trade Expo at Universal Technical Institute, our team provided innovative creative direction and design services to elevate the event's visual identity. The project involved crafting a unique and engaging brand for the expo, as well as developing a range of media assets to promote the event. By leveraging our expertise in design and creative direction, we helped to create a memorable and impactful experience for attendees and participants of the Tech Trade Expo, showcasing the latest technologies and innovations in the field.

Gear design for Generation Church. Projects included; trend forecasting, creative direction, and design.

-Apparel Design

Creative direction and design for Generation Church album releases. The projects included: Art direction, digital release assets, social components, photography direction, and apparel design.

-Creative Direction

Brand features are used on PacSun.com to showcase new and upcoming products. They use custom photography and current design trends to help define PacSun as a brand destination.

-Digital Marketing

Creative direction for Easter over multiple years 2022, 2021, 2020. The projects included creative direction and execution across multiple platforms including: signage, social, environments, photography, video and apparel.

-Creative Direction

This omni-channel activation launched the 2021 Refocus guide for Cityline Church. Marketing and communication spanned across multiple forms of media including; digital, print, social, app, web, download, email marketing and video.

-Creative Direction

Teaching series creative direction, design and marketing roll out across digital, social, in person and video.

-Branding

The PacSun loyalty app was designed to manage your myGSOM points, rewards & activity. Available in the app store, it was also optimized for desktop and mobile.

-User Experience

A collaboration with Nike and Pacsun to promote the launch of a new product. They feature large immersive photography and highlight the unique features of the product.

-Product Launch

Flat lay and on-model product photography direction.

-Art Direction

Follow the official start of summer and the longest day of the year with the first annual Golden State of Mind Day. From sunrise in Puerto Rico to sunset in Hawaii, we took to 20 cities throughout the nation spreading the Golden State of Mind (concept, message, vision) one hour at a time.

-Digital Marketing

The holiday gift guide provided access to exclusive collections, the latest products and promotions for the holiday season. It also leveraged bloggers and brand advocates to provide a curated selection of holiday must-haves. The experience was optimized for desktop and mobile.

-User Experience

Large scale mural and directional signage design for the launch of the new auditorium at Generation Church Mesa campus.

-Mural Design

Volcom Stone Made products are meticulously engineered for life on the road. With unique signature details and the highest quality materials, we integrate groundbreaking technology at the fiber level.

-Product Landing Page

Event creative direction and execution across multiple platforms including, environments, signage, social, video and apparel. The creative direction aligns with overall branding but tells a unique story that aligns with the spirit of the event.

-Creative Direction

Used on volcom.com to promote sales and show upcoming trends. They use custom photography and current typography to communicate a clear message and call to action.

-Digital Design

Mobile-optimized emails are used to promote sales as well as educate the customer on new trends and seasonal products. These emails use custom photography and current typography to communicate a clear message and call to action.

-Email Marketing

Summer apparel drop for Cityline Church. Project included; trend forecasting, creative direction, production management, inventory management, pop up shop and fulfillment.

-Apparel Design